New online store for Stuttgart watch maker

I have worked making watches for many years now; I find the whole history of watches, clocks and time pieces fascinating. I run a busy shop in Stuttgart, which stocks watches, most of the watches which I keep on general sale and unique time pieces, which I have trawled the world for. I used to sell less unique time pieces but found that by limiting my market I could make more money.

Although I was making a fair profit from stocking these watches in my shop in Stuttgart (Uhren Stuttgart), I found that there were customers who wanted some of the time pieces I offered to be shipped out of Stuttgart and around Europe. I thought that this was the ideal opportunity which I had been looking for, so I decided the way forward would be to open a shop online, so that not only customers in Stuttgart could find what they want, but my watches would then be on general sale across the world.

I felt that the best way to pursue this would be to put so many of my watches on line first, say five or six, then if these successfully sold I would have an idea of what sort of market I was aiming to attract.

I took six watches from my jewellery display in Stuttgart and took photos of them from different angles. I then designed my web page around the watches, putting on the relevant information that any customer would want to know with regards to the watches, and of course putting the price next to the watch.

I launched the site on a Monday and by the Wednesday evening I already had two customers interested in one of the watches displayed. One of the customers was from the USA and the other from France. They were both interested in the same watch, which was a ladies watch. I sold to the first customer that looked which was the customer in the USA. I emailed the other customer and persuaded her to buy one of the other watches which were also on our display.

After the watches had been on display for two months on the internet, I decided it was time to research the ones which seemed to be selling more than the others, this would enable me to have the right kind of stock in for our online customers at all times.

Most of the watches that were sold were ladies and they were watches which had originated from Stuttgart. I put one the watches which were a big seller and also decided that I would put on some other items of jewellery too, Stuttgart jewellery (Juwelier Stuttgart) which made a good match to most of the watches was decided on.

I have now had my online store up and running now for several months and I am finding that business is going really well. Having a store online saves on the money I would pay for rent in Stuttgart, by selling from a shop.